Automated Lead Discovery and Website Assessment System for SMEs in the Netherlands

ALDWAS is an automation project that builds and qualifies a nationwide list of business sales prospects for a software services company. The system works in two phases. In Phase 1, it starts from the open Dutch address register (BAG), keeps only non-residential addresses, and then discovers the business at each location, from public sources such as Google Maps and OpenStreetMap, capturing the business name, contact details, categories, reviews and website link. The result is a structured, deduplicated database of businesses across the country. In Phase 2, the system visits each business's website and automatically assesses its quality and age, producing a "modernization score" from technical signals (mobile-friendliness, security, outdated technology, last-updated dates, and historical archive activity). It also extracts a valid business email address where one is available. The output is a ranked, segmented list: businesses with no website at all, and businesses whose sites are clearly outdated. Both segments represent companies with a genuine need for new or improved software, ready for a targeted email outreach campaign. The project is designed to be built and run region by region, so it can start small, prove itself in one area, and scale nationwide.